A Great Advert from a Great Company

I worked for John Lewis at one of their Waitrose stores from the age of 15- 18. You know what it was the best company I’ve worked for. No other company I’ve worked for since then (and there has been a *lot*) equalled the care and respect for their staff or partners as we were called. Even at 17 my friends and IΒ  – who were all part-time weekend staff – were invited to the company AGM.

On a Saturday our storeΒ  was pretty much run by people aged under 20, with one or two full timers on hand for emergencies. Looking back now I can’t believe they did it, but it taught all of us customer care, responsibility and how bloody hard work can be rewarding and lots of fun.Β  I look at Waitrose as my finishing school, I learn how to work there and it set me up well for the rest of my life.

So imagine my delight when I saw this brilliant advert for them the other night. I know everyone is talking about it (and yes it makes me cry too!) but for those of you who haven’t seen it or live abroad check it out. A great advert from a great British company and Billy Joel πŸ™‚

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24 Comments

  1. I’ve never worked for John Lewis, but they are my favourite department store. There’s something so warm and “family” about them! And they are a MAJOR part of my Christmas shop every year. I too got utterly choked up the first time I saw this – advertising at its best! πŸ˜€

  2. I too am an ex-partner from John Lewis. I joined them on their graduate scheme after University and stayed with them from 1985 to 1995. I learned so much from them, working in London and then Peterborough before I left to have my son.
    Did you watch the documentary about the company? I joined John Lewis at the same time as Andy Street on the same scheme (and now he’s head honcho!). I have a brilliant photo of him jumping up and down on a river bank looking very young.
    Anyway, love the advert. As I’ve commented somewhere else today, amazing to think when I left in 1995 they still didn’t advertise: it wasn’t the done thing! Now look at what they have achieved.

    1. I missed it! I was there from 1987-1990 and you’re right they didn’t advertise did they or open on Sundays! I love that the person who runs the company is someone who’s worked their way up through the company. Just brilliant!

  3. I love John Lewis and really miss it and Waitrose too. There isnt one near me at all anymore.

    It made me cry as it is everything I dream of, growing old with my family.

  4. I remember those days fondly too. Do you remember getting the shares and the added bonuses – which were minimal as we were part time but I did feel fantastically valued. I always buy electricals from them, they are cheaper elsewhere but you can literally carry the item back in and say its not working and they refund you. Where else do you get service like that? A friend had a 10 yr old brabantia bin that stopped closing, she took it in and they replaced the whole thing!! I love JL too and the advert is fantastic. A real statement and it tugs at your heart strings just like it should. It reminds us all of our values.

    1. You know what I’d completely forgotten about the bonuses! We had a lot of fun didn’t we? πŸ™‚

      I’m the same everything electrical in our house comes from John Lewis, their customer service is so good. They replaced Mum’s fridge after 3 years because it’d stopped working – just amazing! x

  5. It is a pretty amazing advert isn’t it. I’ve never shopped much in John Lewis, probably because I’m a country bumpkin and I also feel it’s more of a city/townie lovers’ store – I know, I shouldn’t be judgemental!! I remember shopping in JL when I lived in Aylesbury though, there was one in Milton Keynes.

    And thanks again for the honour of being on your People I Admire list. That really is very decent of you.

    CJ xx

    1. Try the online store they have more things and the delivery men are always lovely πŸ™‚

      My pleasure to put you on my Admire section, I think you’re blog is fantastic x

  6. Hi Liz,

    I have just joined BMB and looking for lovely blogs to read. I like yours alot!

    Love this advert, I am 37 weeks pregnant and cried a fountain!
    Dxx

    1. Welcome Dayna – thanks so much for stopping by. I can’t even imagine how much I’d cry if I was pregnant watching it LOL! xx

  7. I love this advert and was transfixed the first time I watched it (although I thought it was going to be a sofa advert). Love the song too – Billy Joel is one of my favourite singers.

  8. I can spend hours wandering around John Lewis and love Waitrose’s cupcakes! The advert is great, it makes me feel a bit mushy but it’s my husband who sits there with tears in his eyes!

  9. Liz, I have actually cried 3 times today… all 3 of them at that blooming advert. And trust it ot be John Lewis to do somthing so emotive. They always but always get it right. You can alwas trust them.

    I;m seriously thinking of applying for a job for the staff discount. We’ve got a new store opening on the purley way in October – it’s the biggest good news to happen in croydon in years!

    A
    xxx

  10. What an amazing ad! I’ve never worked for John Lewis but love that store and couldn’t live without my local Waitrose!

  11. i did i post about this aswell, great minds
    loved their christmas one too

    excuse my ignorance, new blogger here, but how do i follow your blog?

    1. Hi Phoebe, Thanks so much for dropping by, I have an RSS feed at the top in ‘Find me at’ if you have an RSS Reader. Hope that helps! Look forward to seeing you here again πŸ™‚

      Cheers
      Liz x

  12. What a gorgeously lovely advert.

    I worked at john Lewis straight from school for four years and agree it is the best place to work. They taught me so much about professionalism and customer service. It is still my favourite place to shop and look there first for all major purchases.

    Also their customer service and aftersales is the best i have ever encountered – I wish this was industry standard as it gives you confidence to buy from them

  13. I actually used to respect that they closed on a Sunday (when I first lived in London) as I thought that it was great that the staff had the day off and I just worked around their closing times. Perhaps it doesn’t make the most business sense but I liked them for it.

    1. It was lovely and in fact they used to shut Sundays and Mondays when I worked for them to make up for working on Saturdays. But I think it turned into financial suicide when more stores started opening on Sundays. A shame!